Social Media for the Public Sector
Level up your social media with this comprehensive live, online course tailored for councils and government. The next course kicks off on 16 October 2026 - email to register your interest.
What the course offers
Six live, online sessions designed to help you operate more strategically and confidently.
Group sessions: Small, interactive sessions with 5-6 participants.
Weekly office hours: Drop in for an additional 1-hour Q&A session to ask questions and troubleshoot real-life scenarios.
One-on-one session: A 30-minute coaching call at the end of the course for tailored feedback.
Is this course for you?
This course is designed specifically for public sector professionals looking to:
Use social media more strategically within councils, government departments, and other similar organisations.
Advance into more senior or team leader roles within social media/digital communications.
Better support and guide team members who manage social media.
Speak more confidently and effectively to senior leaders about social media.
What you'll gain:
By the end of this course, you'll walk away with:
A comprehensive understanding of social media within the public sector.
The ability to develop effective strategies and tactics.
Confidence in thinking and communicating more strategically about social media.
Practical knowledge on how to protect your team and reputation online.
Insights into where social media fits into the broader communications landscape.
Course overview
Each session is packed with actionable insights tailored to the public sector.
1. The blueprint for success
16 October @ 11am NZT
What we’re up against
How we make it harder for ourselves
Social media’s place in the wider comms picture
2. Strategy
23 October @ 11am NZT
What strategy is and isn’t
The strategy process from start to finish
Audiences, goals, and setting realistic KPIs
3. Content creation
30 October @ 11am NZT
Developing content pillars and formats
The importance of video and comments
How to triage requests
Using humour and trends effectively
4. Data & reporting
6 November @ 11am NZT
Identifying the right metrics
Understanding lead vs lag indicators
Storing and managing data
Showing progress
5. Interacting safely
13 November @ 11am NZT
Setting rules and guidelines
Moderation tactics
Handling abuse and conflict
Recording and reporting incidents
6. Challenges & opportunities
20 November @ 11am NZT
Doing more with less
Getting buy-in from leaders and stakeholders
How to go big
Testimonials
Join other New Zealand and Australian professionals who've taken this course:
"This course was exactly what I was looking for - a comprehensive behind the scenes overview of social media specifically tailored for the public sector."
"The course helped immensely with identifying our strategic direction, understanding our audiences and building the confidence to push the boundaries and try new things. It gave us the tools to better understand what was working, use analytics to inform our approach, and ultimately find our place in the daunting world of social media."
"This course pulls together so many considerations and reminds you of the importance of strategic planning, while loaded with information as to why we do the things we do as social media communications specialists. This knowledge grounds your social media comms in purpose and reason."
Course price
NZD $850 + GST
This special price includes:
Six live online sessions
Weekly office hours for additional support
A 1-on-1 coaching session
How to register
Ready to secure your spot? Here's how:
Make payment via bank transfer or invoice (details to be provided on registration, sorry no credit card option yet).
What's next?
After your payment is received, you'll get:
Google Meet links for the 6 live sessions.
Links to weekly office hours (alternating between morning and afternoon).
After completing this course…
100% of participants felt more knowledgeable about social media.
100% reported improved strategic thinking about social media.
100% gained confidence in using social media effectively.