Take control of your story
Stop posting random stuff.
Start telling a better version of your story - to more people, more often.
I’m Seamus Boyer
I help public-sector and public-interest teams tell a clearer story, build strategy that works, and communicate with confidence.
Most of my work is long-term and foundational.
That includes strategy, training, LinkedIn support, and speaking - built for the realities of government and public-facing organisations.
You work directly with me, from start to finish - no juniors or hand-offs.
Ways you can work with me
Pick the entry point that fits where you’re at.
Strategy
Clear direction, strong narrative, and a plan your team can actually deliver.
Training
Practical learning that lifts confidence, capability, and energy in your team.
LinkedIn
Support for leaders and teams to show up well, build trust, and communicate with a real voice.
Speaking
Conference talks, team days, and workshops that reset thinking and spark better work.
The work is harder than it used to be
There are more channels, more pressure, more critics, and more noise.
Attention is scarce, trust is fragile.
Teams are expected to communicate more with the same time and resources.
Most teams want to be proactive - but end up reacting to internal requests and whatever feels urgent that week.
Content becomes busy but unfocused.
You do more work, but you’re not sure if you’re making an impact.
Over time, you lose control of the story.
My approach
Most of my work comes down to four kinds of change.
Reset
Time and space to step back, get clear, and find a new starting point.
Reframe
Working out who you are, what you stand for, and how to tell your story well.
Rebuild
Turning your story into clear direction, structure, and priorities your team can actually deliver.
Reinforce
Training, mentoring, LinkedIn support, and learning that builds confidence.
“Seamus helped us inject more fun and personality into our channels in a way that has felt authentic and natural, transforming our socials from corporate and dull to vibrant and engaging.”
- New Zealand government agency client
“We now have a very practical and insightful social media strategy and the tools to manage our platforms with purpose and confidence.”
- Australian council client
“Seamus’s knowledge of government organisations is extensive and sets him apart.”
- New Zealand CCO client
“Thanks to Seamus, our team was able to develop a comprehensive social media strategy and stick to it.”
- New Zealand council client