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The online environment has changed faster than most public-sector organisations have adapted.

Attention is harder to earn, and trust is harder to hold. And communications teams are expected to do more, with less, in higher-risk conditions.

If your work has started to feel scattered or reactive, you’re not alone - but staying in that mode comes at a cost.

These are the main ways I help teams reset, refocus, and take control of their story.

  • Strategy work creates the direction that stops everything feeling urgent all the time.

    When teams lose focus, communications becomes a stream of requests, disconnected outputs, and constant catch-up.

    I help you step back, clarify your story, and build a strategy your team can actually deliver in the real conditions you’re working in.

    My strategy work often includes:

    • A communications or social media reset

    • Strategic narrative and messaging

    • Content pillars and planning structure

    • Channel focus and priorities

    • Structure and processes that reduce reactivity

  • Capability is one of the biggest pressure points in public-sector communication right now.

    Teams are stretched, the environment keeps shifting, and expectations keep rising.

    Training creates shared confidence, sharper judgement, and momentum that lasts beyond a single workshop.

    Training can cover:

    • Social media strategy and planning

    • Content that earns attention and builds trust

    • Managing risk, moderation, and negativity

    • Reporting and measurement that leadership understands

    • Creativity and tone in serious environments

    Sessions can be tailored for your organisation, delivered in-house, or run as part of longer strategy work.

    I also run a public course once a term for public-sector communicators.

  • LinkedIn has become one of the most influential public-facing spaces for leaders and institutions.

    It shapes reputation, credibility, and trust in real time.

    I help teams and leaders show up with clarity and a voice that feels human, consistent, and grounded in purpose.

    This support can include:

    • Presence and profile resets

    • Thought-leadership and narrative direction

    • Content structure that doesn’t become a burden

    • Support for executives and senior teams

    • Practical systems that fit your organisation’s reality

    It’s about getting you showing up well, consistently, and with purpose.

  • I’m regularly brought in to speak at conferences, leadership sessions, team days, and away days - especially when teams need fresh perspective and a reset in thinking.

    Topics often include:

    • The state of social media in the public sector

    • Taking smart risks online

    • Creativity, trust, and tone

    • Social media in emergencies and high-pressure environments

    • Building strategy that survives reality

    Speaking sessions can be keynote-style, interactive, or paired with workshops.

    If you want your team to feel clearer, braver, and more energised, this is often a great starting point.

Whatever you choose, you will work directly with me, start to finish - no juniors, no hand-offs.

If you’d like to talk about what would fit your team, get in touch.

Let's talk

Not 100% sure what you need?

That’s understandable. Sometimes it’s hard to know what the problem is, let alone the solution. Get in touch and let’s work out a plan for transforming your communications.

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