50 council content ideas you can steal
Council content doesn’t have to be all service updates, road changes, meeting livestreams, and ‘have your says’.
It can also be a place for useful, inspiring and - importantly - shareable content which grows your reach and impact.
Below are 50 shareable ideas you can steal or, even better, adapt to what works for your unique environment. Because you know your situation and audiences better than anyone.
All can be tied to your core services, all inspire action, and all are evergreen and updatable, so you can produce them once then roll them out multiple times across your channels.
They don’t need to be listicles, either. They can be one-offs, or individual parts of a series that strategically build awareness of your services and facilities.
The main thing is that they are helpful, generous, fun, and add balance to your channels so that there is more of what people like and expect when searching for things to do, or scrolling on their phone out of boredom or habit.
You can even bring in your people to help, as involving them with personal recommendations and advice will increase the human element in your content, which is great for both local and central government.
So, here you go. Steal away.
The ultimate guide for new residents
Five free things to do in our district (while you wait for payday)
Great ways to get up close with nature
Epic spots to pop the question
Top scenic lunch spots for CBD workers
Best playgrounds for toddlers
Best playgrounds for older kids
Waste-free living hacks that save you money
Ways to get away from it all this long weekend
Gardening for beginners: tips from our experts
Best places for a picnic (and the local treats to take with you)
Accessible adventures for the whole family
Ways to use our public spaces for your next gathering
Unplug and play: phone-free activities to try this weekend
Your Sunday Funday itinerary (which ends with ice cream)
Lawn care advice from our mowing team
Public art walking tour
Urban wildlife spotting guide
Our favourite playground equipment (that parents will remember using)
Best places to watch the sunrise/sunset
Where to wow your out-of-town visitors
Off the beaten track: our favourite secret spots
Easy adventures with a pushchair/wheelchair
Great spots to hear birdsong
Adrenaline-packed activities for weekend warriors
Socialising tips when using our dog parks
Beached as: the ultimate summer guide to using our beaches
Places to get a different view of our city/district
Activities for history buffs
Locals-only spots you won't find on Google Maps
Rainy day rescue: a family guide (with printable checklist)
Our favourite swimming holes, ranked
Budget-friendly family outings
Great spots to take the grandkids these school holidays
A barkin' good day out for you and your pup
Bike trails for less confident cyclists
All our best slides (at playgrounds and pools) reviewed
Babies and fur babies: the ultimate pram-and-pup walking guide
Ideas for weekend roadies to neighbouring districts
Places to chill on Sunday (after a big Saturday)
Stop and smell the roses: a guide to our gardens
Trail running 101
Reel in the big one at our region's most bitey fishing spots
Hidden historical gems (and their little-known backstories)
How to get your culture fix this long weekend
Stargazing spots free from light pollution
Water activities to help you cool off over summer
Hidden gems on our tracks (with handy map)
Beginner’s guide to composting
Best yoga and meditation spots in our green spaces
Got any questions or comments? Email me at seamus@seamus.nz