Your social media emergency checklist
In the midst of a crisis, social media becomes a lifeline. This checklist will help you build trust, counter misinformation, and maintain meaningful connections when they’re needed most.
Your social media needs to look more like social media
Are you making the most out of your social media? Or is it just another comms tool?
People-First : social media principles for the public sector
These principles put people at the heart of public sector social media - both the dedicated people managing our channels and the diverse communities we serve.
What it’s like working with me (and am I the right choice for you?)
I don’t know if I can help you - yet. But that’s the first thing we’ll find out when we connect.
Are you broadening or deepening engagement on social media?
If you want an instant gauge of how strategically you're using social media, see if you can answer this one critical question.
NZ govt websites are wild and free - should we reign them in?
Our government websites bear no resemblance to one another and give very little indication that they are, in fact, linked to the government at all.
What I learned from 630+ public sector socials
Twice a year I wade through the social media pages of every council, government department, and Crown agent in New Zealand. Here are my 5 key takeaways.
Tips for swapping caution for courage in our comms
Government comms systems are often designed to minimise the chances of saying something problematic, which is a problem in itself.
Turning off comments a slippery slope for councils
Nelson City Council’s new approach to limiting comments on social media is understandable but misses the mark. Effective engagement requires more resources, not less conversation.
Want to take more content risks? Own the consequences
Ultimately, if you can’t convincingly explain the reasoning for taking a bolder approach, and you aren’t willing to put your neck on the line for it, it might not be the right approach.
The winning way to execute your strategy
Without execution, strategy is just theory. Here are 5 proven tips for making sure your strategy gets put into action.
How to set better targets using lead measures
When it comes to executing a strategy, lead measures eat lag measures for breakfast. Here’s why.
How to get started in strategy (with 6 brilliant quotes)
Strategy might be daunting, but operating without one is even more challenging. Here’s how I started my strategy journey - it was a lot simpler than you might think.
Ditching X? Make sure to think it through
Getting rid of the mess that is X is understandable for public sector organisations. But is it also shortsighted?
50 council content ideas you can steal
Council content doesn’t have to be all service updates, road changes, meeting livestreams, and ‘have your says’.
How your content strategy can help tame your trolls
Without a clear content strategy, councils and government departments can unwittingly reinforce negative stereotypes among their audiences.
Why sign-off sucks (and what to do about it)
Struggling to get sign-off on that social post? Is your article stuck in sign-off limbo? Here’s what to do about it.
Tips for managing a social media team
Managing a social media team as a non-expert can be intimidating, but it's essential to grasp the basics.
How to create a social media strategy (with template)
Learn how to create a practical and effective social media strategy with this free and comprehensive guided template.
10 content tips for busy comms teams
There’s never enough time. And honestly, there never will be. Which means it’s absolutely crucial we choose our topics deliberately, and execute our content intelligently and efficiently.